Land to Market Australia

While forward-thinking farmers have been stewarding the land for many decades in ways that promote positive ecological outcomes (and in the case of Indigenous Australians, stewarding for millennia), until now, this beneficial impact has not been thoroughly quantified or conveyed to regulators, market partners, consumers and the communities that are impacted.

Australians today are more conscious about what they are consuming and the impact their purchases have on the health of the land, and the individuals or communities around them. While the generation referred to as 'millennials' increasingly expects and demands a system of food and fibre production that offers hope and is aligned with their values, we’re not only talking about cashed-up city dwellers.

Around the country Australian consumers, restauranteurs and regulators, as well as local and global food producers, are increasingly stating they would also prefer to support a verified sourcing supply-chain that values the health of the land and the wellbeing of farmers themselves.

We have created such a program in Land to Market Australia, which was launched in early 2018. It is designed to:

  • launch the Ecological Outcome Verification process and our 'Ecological Outcome Verified' seal
  • create a shared understanding about the promise of regenerative Australian agriculture
  • establish a credible and transparent sourcing verification program based on actual ecological outcomes
  • reach out to consumers, clients and market partners to establish a new network of community
  • foster grassroots demand at scale for products derived from regenerative land management practices
  • provide an opportunity for market partner clients (restaurants, food producers, etc) to convey a valuable story of hope, optimism and proven regeneration to their own patrons
  • and, importantly, create a supportive network for farmers themselves

The program has three principle goals:
  1. develop and implement a robust methodology for landholders to gather data which demonstrates the impact of their management on soil, water and the environment,
  2. respond to the very real demands of a new generation, as well as established groups of conscious consumers, who are seeking to buy food and fibre aligned with their values, where the sourcing is transparent and subject to diligent scrutiny, and
  3. build a community of closer relationships between market partners (restauranteurs, food producers, sales agents) and like-minded farmers, networks and influencers.